How Cobs Organic Popcorn - Lightly Salted - 1026 Words

1. Introduction of the report (50-92) The purpose of this report is to identify how Cobs organic popcorn – lightly salted, slightly sweet uses the Marketing Mix to attract their target market and effects on consumer purchase decisions. â€Å"Marketing Mix† is made up of 4P’s of marketing. This tool blends these variables together to produce the results it wants to achieve in its specific target market. â€Å"Brand Position† mentions to consumer’s reason to buy the products in preference to others. This report refers to one purpose, at the 7-11 petrol station on Flemington Road, Flemington on 29th July 2015. 2. Analysis of the Marketing Mix and the Brand Positioning 2.1.The product category (50- 57) This product is the Cobs original lightly salted, slightly sweet flavor organic popcorn (40g); it is a delicious and healthy snack. Cobs offer organic, flavored and natural varieties. Also, they are 100% Australian made. The product belongs to the ‘snack’ category. This category has 10 sub-categories, includes biscuits, cereal bars, cookies, doughnuts, popcorn and snack foods etc. 2.2.The 4P’s 2.2.1 Product (125-141 ) Cobs famous organic popcorn: Sweet salty flavor is made of the very best natural ingredients - 100% wholegrain corn with the goodness of high oleic sunflower oil and free of anything artificial. Consumers would buy this product because healthy and great tasting. It is better than other snacks and junk foods. The Cobs Naturals range is available in other flavors, such