Apple Globalization Essay

orchard apple tree distributes its point of intersections in over 80 countries with its claim channels, its cellular network carriers distribution channels and third party resellers. orchard apple tree success is due mainly to the collaboration of the iphone with its updateable applications. In markets such(prenominal) as the United States and Japan. apple business strategy focuses on bringing the crush personal computing and music experience to students, educators, creative professionals, businesses, government agencies and consumers through its innovative hardware, software, peripherals, services and Internet offering (orchard apple tree Computer, 2005).According to a root in Electronista, market data from Gfk Japan shows the 32 GB iPhone is in the No. 1 spot for July, ahead of Nipponese-made phones from Sharp, Panasonic (PC), NEC, Casio and Sony Ericsson (a Japanese/Swedish enunciate venture). ( Dewiit, Philip Elmer cnn money article) In one of the approximately technolo gically advanced countries such as Japan it is no wonder why apple seems to be gaining so much success in a foreign market. The Japanese market is in awe of the simplicity and performance that apple product provide. In doing a PEST analysis I have experience to a realization that the Japanese market wants high performance minuscule cost technically superior and social acceptable products at an affordable price.Rendering apple a perfect company to satisfy these wants. Apple distributes its products in Japan through its own retail stores and companies such as Wal-Mart and other retail lusus naturaes. Accoding to the Apple one-year report Japans net gross sales emergenced $551 million or 32% in 2009 compared to 2008. The key contributors to this growth were increased iPhone revenue, stronger demand for certain mackintosh portable systems and iPods, and strength in the Japanese Yen (Apple annual report 2009 pg. 13). similarly Apples target market in the United States wants the a like kind of high performance low cost gadgets. Apple manufactures most of its products in China and has them shipped to the United States to be sold at their apple stores as well as retail stores such as Wal-Mart. Apple is a huge success in America and word is getting some. The world is taking notice to the technical giant and surely get into the apple revolution. Apples success in the united states contributes to its success around the world. With itsiphone scoop shovel to AT&T even such a third rate company was able to make a comeback and to necessitate the cellular market when it bought exclusive rite to the iphone.This just shows you the kind of world-beater Apple holds. According to the Apple annual report During 2009, net sales in the Americas segment increased $2.4 billion or 15% compared to 2008. The increase in net sales during 2009 was attributable to the significant year-over-year increase in iPhone revenue, higher sales of third-party digital content and applic ations from the iTunes Store, and increased sales of Mac portable systems. (Apple annual report 2009 pg.13)Apple has over 240 stores located around the globe. America dominates the list with its 218 stores while France is set to start opening stores at a rate that is second only to the US. Apple is a steamroller in the computer industry with a presence that keeps on ontogeny within every country. Everyone in the world has heard of or knows psyche that either owns or associates with Apple Inc. Thus making it into a giant that only few can contend with. The continued success of Apple Inc makes for a global leader in the innovation of tomorrow.References-Apple annual report 2009http//library.corporate-ir.net/library/10/107/107357/items/315133/AAPL_10K_FY08.pdfDewitt, Philip Elmer. Apple iphone No. 1 in Japan. CNN MONEY. august 17 2009 .JOBS, STEVE. APPLE DEVLOPMENT CENTER. APPLE. MAY 9 2010 .SKIPWORTH, HUNTER. IPHONE IN JAPAN. TELOGRAPH.CO.UK. DEC 1 2009