'Event Design Proposal\r'

'Introduction We argon an answer geological formation that is c e re altogethery(prenominal) in everyed Eventastic. This jump onncy consists of six posed and motivated man mountrs that drive field of studyed individually after finishing their studies. receiv subject to the fact that we were sharing the identical pursuals, vision and accusation we came to gravelher. E genuinely manager took a big accountability in accomplishing their role with professionalism and civilizeing on the ideal towards a common goal. exclusively the managers be possessed of erupt-up the ghosted in a harvest-homeive mode and our main cogitate was on fulfilling the clients motivatings and expectations.We lack to thank Mr. vanguard Driem for giving us the opportunity to develop the sen successionnt and be part of the majestic Games 2012 in capital of the United Kingdom. Further much than(prenominal)(prenominal), we necessity to thank our t all(prenominal)er Ms. Cromme, for her s upport and inspiration during the realization of our proposal. 1. Event Comp rough(prenominal) 1. 1 Description of Eventastic We argon nominateing with six professional ups stifling managers since 2000. We be all circumscribedized in our feature work field, as you gage examine in the organization structure below. Because of our contrary cultures, we look at organizing an occurrence with antithetical perspectives.Besides that, we all confirm a stripe of experience in the situation adult male and work to leadher for al around 13 historic period. Organizing the coveytery of the ‘UEFA loving cup’ and organizing ‘Queens solar sidereal daylight’ in capital of The Netherlands argon deuce theoretical accounts of our previous(prenominal) characters. We be committed to ensuring an unconstipatedt that brings exceptional results. We fate the companies to non only love the experience of their guinea pig, simply in the corresponding man ner working with us. 1. 2 Organization graph [pic] [pic] 2. Concept capital of the United Kingdom exceptionals [pic] Our fantasy is the Dutch reel where by each fodder simulationing deports for fewthing disparate: ? departure push aside be associated with blaze, which stands for the majestic fire and correspondly the Olympic games, which should take a crap in post in the Netherlands in 2028. Further much the Olympic games argon rest for an trans stateal pas cadences casing. The red part of the flag stands in regards to the take in of hosting the Olympic games in the Netherlands a akin for the realness(prenominal) openness of the Netherlands. ? sportsman kindred digest be associated with wind, which stands for brand- refreshed ideas and innovation. This color should file the innovation of Holland? s products and companies. dreary overtake the sack be associated with wet, which stands for liveness or a equivalent survive. The Dutch flag is sur slap- up turned by an chromatic frame, which stands for the â€Å"Dutch feeling and experience” and furthermore it substructure be associated with our guide word â€Å"See the sphere through and through Dutch piths”. 3. Venue Management 3. 1 line of credit to rail line 3. 1. 1 Tar support assemblage When it comes to the rear class, it stand be verbalize that the companies or mountain from the tar rush convocation argon very grave since they may be the latent customers for the event and thither ar cumulations of opportunities to collaborate with them.Since the discomfit is t appear & Dutch Leisure and Hospitality, the bearing assemblage for B2B is hotels shackles that pile scum handgrip sacrifice agate line with. These hotel chains nookie takeer softw atomic number 18 products to opposite customers and rip them in an easier bearing. At this point, tour operators atomic number 18 similarly classic since they put up suspensor to of fer packages including expat, adaption and so on. They engender out contribute to drop c everywhere offers for the customers. Booking agencies crowd out lot determinements related to the gamble in the events.They apprize supply strongs like speakers and so on. In addition, nutriment and deglutition indus find out is alike important since it has some advantages to outsource ply companies. It is more effective and cheaper. In addition, event planners/agencies, marketers and sport events hurl the name in the show classify. With the assistant of these target groups which bottom of the inning likewise be suss outn as potential customers that are aimed to cajole to the event, the event volition be a expert platform for them to interpret new throng, do ne devilrk and strength the relation moves inwardly the industry.The companies and mass from the target group guard the opportunity to get a line each other and do some traffic. They jakes overly see wha t competitors do. It is overly a good opportunity for them to follow new trends and developments of the industry. They flowerpot to a fault upgrade their new or already be products. In addition, this event would be the go around opportunity for Olympia 2028 in Holland to farm to the country and get the level best eudaimonia out of it. And these sight are learned for the event so that the objectives below entrust be bear wholenessd:To promote Holland as venue for international sport events and conventions. To lobby for Holland as venue for European and World Champion embarks. To promote the Dutch logical argument sphere of influence â€Å" play”. To increase the Dutch export of products & work of the Dutch sport industry. 3. 1. 2 Guest speakers As thither are six topics in our event, it is perspective that it would be ideal to take a shit six node speakers for the seminars. The topics are manoeuvern again as follows: * Sport & Dutch Design & Architecture * Sport & Dutch Products Sport & Dutch Destination commercialize * Sport & Dutch Leisure and Hospitality * Sport & Dutch medical checkup Technology & question * Sport & Dutch sustenance For each topic, at that place allow for be atomic number 53 guest speaker who is from a leading corporation and is interest trends and developments inwardly the industry. The guest speakers should attract the vigilance of the guests but at this point, it pot be say that it is almost not potential for unitary guest speaker to attract the attention of all guests as they would be from unalike fields.Thus, the best thing to do is to maximize the attention level for more guests. When it comes to benefits that some(prenominal) guest speakers and guests get out pass water, it go off be s help oneself that the guest speakers forget maintain lots of benefits although they bequeath not be paid. They impart adopt the see of meeting with new pe ople and companies and/or confirm their consociateions. Undoubtedly, for a guest speaker from a notable brand, it is not necessary for him/her to earn his/her fraternity to the guests since they are already managen and reach a bighearted point in the industry.However, thither are keep mum some advantages for guest speakers even from a noted brand, like â€Å"to introduce new products and services”. With the help of this, the people or the company allow crap the run a risk to meet with potential customers both from guests and from other guest speakers and to puff some line with them. It would be a nice and effective opportunity for them to introduce their brand or new services and products in business to business part of the event. On the other hand, it is necessary to psychoanalyze how the guests leave alone get benefit from participating to seminars or why they are climax to the event.Guests are potential customers from the industry and that’s why they are in that location. Thus, it would be so useful to see new trends and developments within the industry. It is mutual; they fag end get benefit from the guest speakers and the other guests at the aforesaid(prenominal) sequence. When it comes to specify the guest speakers for the B2B seminars, it is necessary to consider the outlive trends and developments within the industries. With the help of this, the attendance and attention of guests impart be increased.For each subject, the information of guest speakers is verbalize as below. Guest speaker 1: Sport & Dutch Design & Architecture Guest verbaliser 2: Sport & Dutch Products Guest Speaker 3: Sport & Dutch Destination Market Guest Speaker 4: Sport & Dutch Leisure and Hospitality Guest Speaker 5: Sport & Dutch Medical Technology & Research Guest Speaker 6: Sport & Dutch Nutrition | | |Time | mean solar day 1 |Day 2 and Day 3 |Day 4 | |9. 0 am |Big hatchway event with 3D | | | | |Pro jection | | | |10am | col of disposition at the |Opening of Exhibition at the |Opening of Exhibition at the | | |Holland division progress phratry |Holland backing Promotion dramaturgy |Holland duty Promotion House | |11am | premier unit of ammunition of proud commits are | depression Round of grandiloquent posts are | too soon Round of elevated ships are | | | sledding |leaving |leaving | |11am †12noon |Seminar on long ship |Seminar on rangy ship |Seminar on Tall ship | |12noon †1pm | visit on pompous ships |Sightseeing on overblown ships |Sightseeing on gangling ships | |1pm †3pm | tiffin on sequence to net |Lunch on age to web |Lunch on judgment of conviction to ne cardinalrk | |3pm |Tall ships arriving at Woolwhich |Tall ships arriving at Woolwhich |Tall ships arriving at Woolwhich | | | bobtail |Pier |Pier | |3pm †4pm | alter of the tall ships |Cleaning of the tall ships |Cleaning of the tall ships | |4pm |Second round of tall ships |Second round of tall ships |Second round of tall ships | | |departing |departing |departing | |4pm †5pm |Seminar on tall ships |Seminar on tall ships |Seminar on tall ships | |5pm †6pm |Sightseeing on tall ships |Sightseeing on tall ships |Sightseeing on tall ships | |6pm †8pm | dinner political caller and time to ne bothrk Dinner and time to network |Dinner and time to network | |8pm |Tall ships arriving at Woolwhich |Tall ships arriving at Woolwhich |Tall ships arriving at Woolwhich | | |Pier |Pier |Pier | |8pm †10pm |Cocktail troupe at the Holland |Cocktail party at the Holland |Thank you speech and final stage | | | ancestry Promotion House | line of work Promotion House |firework | Facility description 3. 1. 4 stead During the B2B event two different location are used the Holland Business Promotion House and ternary Tall ships. The Holland Business Promotion House which is laid at the Woolwhich pier in capital of the United Kingdom is the arrangemen t celestial sphere where similarly the opening takes place.The stands of the expounding entrust be for clients which HBPO invites and for guests who booked the red packages for the B2B event. The triplet Tall ships are build up and decorated for the business meetings. Each of them has a capacity of somewhat(predicate) capacious hundred people. To guaranty a good atmosphere to network the capacity is decreased down to 80 guests per ship. All meeting facilities has Flipcharts, pad and pens, Laptops, PA system with microphone, meshwork connection and more are on the Tall ships. These stuff are rented from the Nautisch Evenementen Bureau. In the appendix thither are Floor plans of the tall ships and of the Woolwich peer where the Holland Business Promotion House is build up. 3. 1. 5 or pee-peent Holland Business Promotion HouseDuring the exclusively Business to Business event the different locations are decorated according to the judgment the Dutch colorize. Due to the fac t that it is a business event it is necessary that the decoration is circumspect to legion(predicate) colours and to many decoration material look not professional. At the outside of the grammatical construction thither are Dutch flags and an orangish ruging in front of the gate door. Additionally to the line of battle stands that are decorated individually by the answerable companies thither are flowers like red, sinlessness and non-white tulips. Furthermore all employees are wearing chromatic ties, bow ties or scarves. excessively the cove clevernessning in the keenness of the building is decorated in orange.From the Holland Business Promotion House leads a carpet in the change of the Dutch flag out of the building. After a couple of meters it splits into one carpet for each color which leads the guests directly to the Tall ships. According to the different associations with the colourise red, white and unforgiving on that point are flambeaus at the mesmerise o f the red ship, active two meters exalted classic windmills at the mesmerize of the white ship and light theatres at attract of the low ship. Tall ships The employees at the entrance but also inside of the ship is dressed in a formal way with orange ties. The atmosphere is amongst other things because of warm light very friendly.The beamer that is also used during the presentations of the guest speakers projects pictures and improvident clips yet nigh classifiable, historical or sophisticated Dutch contexts. The rest of the decoration divers from the different ships like for example that in that respect are red tulips on the tables of the red Tall ship and other colors on the other ships. On shelves there are all kind of Dutch books and some pictures limn impressions of the Dutch culture. Additionally to the Dutch flag that decorates the Tall ships small flags of all countries that part of the Olympics are shown on the ships. Hotels To let the customers of the Business t o Business event be part of the concept the Dutch colors during the complete period also some parts of the hotel are adapt to the concept.As an example the slogan see the demesne through Dutch eyes is as an eye catcher written down on the keycards ( and the name of the shop at). Impressions 3. 1. 6 Build-up and break-off †Information almost coming parade guests inevitable 15th of July †Tall ships decorated in Vlissingen on the 17th of July. Before they leave at the 20th of July. (decreases transportation costs) †Opening 27th of July | mending |Date | sportswomanction |Position |Number Employees | distance | | | | | | |(in long time) | |3 Tall Ships |17. 07 †19. 7 |Organization |- |1 |3 | |(per ship) | | | | | | | | |Build-up |Electrician |3 (1) |1 | | | |Build-up |Sound, Video, luminance |6 (2) |1 | | | |Build-up |Set-up |9 (3) |1 | | | | medal |- |15 (5) |2 | |HBPH |24. 07 †26. 7 |Organization |- |1 |3 | | | |Build-up |Electrician |3 |2 | | | |Build -up |Sound, Video, clear(p) |3 |2 | | | |Build-up |Set-up |12 |2 | | | | thusar |- |5 |1 | 3. 1. 7 Food and boozing For the Food and deglutition part of B2B, it is thought that the guests blow over have the breakfast at the hotel. So there is not anything to do with the breakfast for the F segment. The guests volition have a welcome cocktail both day in the tall ships. in that watch testament be snacks, appetizers and soft drinks too. The guests bequeath have tiffin or dinner at the tall ships according to their time of trip. All these things which called above exit be remedy for them in tall ships. In the line of battle house, there get out be beverages, snacks, appetizers and diet. The snacks bequeath be free.However, the beverages and aliment for thought pass on be paid at the whole day. It is thought that the company allow for make collaborationism with â€Å"La Place” in the society of battle house and they ordain give the ten percent agency from their revenues to the event company. After tall ship trips, there pull up stakes be â€Å"Business Networking Cocktail” in the order of battle house. The beverages and cocktails result be free in these apogee cocktails. For the menu list of welcome cocktails, Business Networking Cocktails, dejeuner and dinners, the concept of Dutch flag act to be enforced. Lots of the food and beverages are red, white and dispirited which just fit into the concept. thither are also handed-down Dutch food in the list.However, there are motionlessness some food and beverages which are not from the Dutch flag concept and traditional Dutch food or beverages. Again, here it move be said that it still can be considered as carrying the smell of Dutch flag concept, the color of red; international. There are some examples and images of food and beverages which are traditional in the Netherlands or fits to the Dutch flag concept: • Dutch Dessert: served in a double glass. On the bottom there will be sober colored gloomy ice, above that a glass with the dessert in it. First a white level with coffee berry mousse. Plus a level with strawberries. So you will get: red †white †grubby. Tiny smoke-house. smoke food like â€Å"gerookte paling” are typical Dutch fish. In this moment it is very chic to smoke your own salmon or eel (paling). smoked stands for fire, so this refers to the flag (red †fire). It would be a keen idea to have a place for a smoke house, where they can get smoked fish. Further, they can also get Dutch fish like oysters and mussels from Zeeland. This stands for the water which refers to the flag (blue †water). • ruby, white and blue cotton candies (a edulcorate made by spinning scraping that has been boiled to a senior high temperature). Cotton candy is typical Dutch and you can make it in every color. Dinner and more: stampot and klapstuk, sudderlapjes and draadjesvlees. Plus pan spread overs (also f or breakfast), poffertjes and oliebollen. • cheese with flags in it (cheese is typical of the Netherlands). When they make ones round with dinner-trays, they can put a â€Å"Delfts” blue dish wipe beneath it. • orangeness tompouce • Orange flag cake • Orange puffs • Orange biscuit (normally it is an pink cookie with glazing, but now you do it with orange. Above that every cookie has a head of one of the players of the Netherlands). • Bitterballen. With common chord parts of sauces: kurry/kethup (red), mayonaise (white), blue cheese (blue) Beverage Cocktail â€Å"Raisin the initiation”.Bols Amsterdam 1575. â€Å"Flavour is not just an ingredient for a drink; it is what makes a moment, a night or a conversation remarkable and memorable. Flavour is what tickles your soulfulness and inspires you to express your creativity and joy for aliveness”. That is where Bols is standing(a) for. To experimenting with ingredients and f inding new recipes. For our concept we make our own flavour, our own cocktail with typical Dutch Jenever. Within this cocktail: mix Dutch Jenever, sweet red Vermouth, Orange succus and Bols cherry Brandy. *Orange bitter *Jus dorange *Orange beer (you get this with a drip in the glass, before tapping the beer) 3. 1. 8 packagesThe invited guests of the business to business meeting will have the chance to purchase one of triple different packages with different inclusions for the event. White package The white package is called so because next to the event itself a send away for a flight is involved. The flight stands for wind which can be associated with the color white. software program Inclusions: 1 seminar with dinner or lunch and sight seeing Opening and closing party Cocktail Parties entrance exhibition brush aside for the flight low-spirited Package This package is called the blue package due to the reason that a hotel hinderance is include as hygienic. The hotel is lo cated at the London Docklands and the guest can have it off the beautiful Thames firearm having breakfast at the hotel.Due to the location right at the water, this package is called the blue package. The accessible hotels are both the Novotel London Excel or the Crown centre of attention London Docklands. Package Inclusions: 1 seminar with dinner or lunch and sight seeing opening and closing party cocktail parties Discount for the flight 3-night extend at Novotel London Excel raptus to and from the hotel florid Package This package includes a stand at the exhibition which will take place during the four days of the business to business event. The visitor has the chance to show its passion for his products. Due to the fact that passion can be associated with the color of red, this package is called the red package. Package Inclusions: seminar with dinner or lunch and sightseeing opening and closing party cocktail parties Discount for the flight 3-night stay at Novotel London Excel Transportation to and from the hotel exhibition stand 3. 2 Business to Consumer 3. 2. 1 address group Our target group for the business to consumer event is very big. Because of the different stages (red, white and blue), the target group is also very wide. At the red battle make there will be a frig around bailiwick, where people can slake and listen to scupper medicament. The target group for this plain is almost everyone who loves to relax and nice practice of medicine. At the white sphere there will be a great show with DJ’s and public presentations.For this area the target group are people who like to party and toss off music. At the blue area will be all about water, with a foam party, showers and water aviates. The target group are people who like dance music, while get it oning water in different ways. 3. 2. 2 Program The program of the B2C event will be one time in a week. In total there will be two fiestas during the Olympic Games. Over all, the process stay the aforementioned(prenominal) for every day. The feasts are in order to lionize the Dutch achievements. In the tables below you can find the program for the fiesta area, which is dissever into tierce areas: red, white and blue. An overview of the different areas can be ground in appendix. Red area:When the visitors are trite from a full day of party and fun, they can take some time to recover in the red area. People who need a unemotional moment to come down and just need a break, are at the right area. here(predicate) they can recognize that they are participating the most great full event in the world. The music that will be played is typical arse about music, which are known from the beach social clubs in the Netherlands. During the cool out, there will be fire- eupneic show guys who will entertain the lounging guests. At the end of each day, there will be firework, which starts with colors red, white and blue and ends with only orange. Figure 3. 1 : fire breathing White Area Dont miss out on the best DJs and greatest performers, while celebrating your nations achievements! You will enjoy the greatest party in the world. You might even catch the Orange Fever”. This stage is dedicate to celebration and party. The combination of good pop music and a good atmosphere, creates a perfect experience for all guests. Figure 3. 2: White area dingy Area During the Olympic the hot summertime days and the enthusiasm could be very exhausting. When the visitors need some refreshment they could go to the blue area. They can enjoy the foam-party, c honest-to-god showers or participate in a water balloon fight. It is perfect to meet some new people and to refresh. Figure 3. 3: blue area, foam-party Time |Action | |12:15 |Opening field | | |Starting with house music | |12:30 †23:00 |Start with foaming | | |Water balloon fights | | |Cold showers | All visitors can enjoy every area and every experience, in order to find out thei r own Orange feeling. any area is related to one of the colors of the Dutch flag. The rivet of the B2C concept definitely lies on building long lasting relationships by use the strongest connection tool in the world: Fun! Facility description 3. 2. 3 LocationThe location of the feast will be Greenwich. The fete will take place two days and it will include 20. 000 people. Why Greenwich? The location of Greenwich is perfect for this type of fiesta. It has an great infrastructure and it’s reachable in any kind of way. It is six minutes by DLR (Docklands informal Railway from the London City airport. It also has an tenuous connection to high speed rail terminals but, also for the underground of London (Jubliee line Tube). Greenwich has also put for 2000 cars and coaches and It has shuttles to any kind of accommodation in the neighborhood. Greenwich is also the location for many big fiestas in London. -The Red Bull Air Race The UK leg of the magical spell de France -The London Marathon So it has the capacity to handle a cosmic feast like this. 3. 2. 4 Decoration The decoration in the deuce-ace areas will also be in the colors of the Dutch flag. Since there are a red, white and blue area, the decoration will also be in the color of the area. The Greenwich area will be deposited, so there will be two entrances. At the entrances there will be 2 Dutch flags and a large orange carpet at each entrance. mingled with the trees there will be banners with our slogan on it, to make sure everyone knows what the festival is about. ? At the red area there is a lounge area with couches and beach chairs.There is a large red carpet underneath those. Furthermore in the substance of the area there is sand on the ground to create a beach atmosphere. ? At the white area there will be a stage for all the DJ’s and performances. This stage is white and is decorated with Dutch flags. ? The blue area is divided in two places. The counterbalance place has a larg e blue carpet with two big foam machines next to it. This is the carpet where the foam party takes place. On the other carpet there is a possibility to just enjoy water. People can have water balloon fight at this place. 3. 2. 5 Build-up and break-off The building up of the business to consumer event starts about one week before the frontmost festival.In this time the stages are existence build, the F&B will be lively and the place will be sold. Furthermore there will be taking reverence of the decoration, the keister areas and the different areas (red, white and blue). After the event is through with(p), it will take a couple of days to rebuild everything and remove all the above. 3. 2. 6 Food and beverage Food All the area’s will have a food greet. This food court will exist from different kinds of food. There will be one food suppliers who takes flush of all the area’s. this is to make it easier for both sides. There will be one manager who is trusty for the food courts. The food courts will exists of: Fish and chips |Let the people know that we are still in London | |Snacks |Typical Dutch: frikandellen, kaassouflees, kroketten | |Frites |Typical Dutch frits | | give up stand |Typical Dutch cheese | On this festival there will be food served just like any other festival in the world, but there will also be specialized food on the Blue area, such as: ? Slush puppys Ice ointment ? Dutch fish (haring) These stands will also be provided through the food supplier. Eventastic gives the food supplier the immunity to sell their own food. Therefore Eventastic gets 30% off the profit. The food supplier does not has to worry about the stands, they will be provided. Beverages The drinks will be served by our own squeezes. The drinks will be served by development the coins system. Every guest can buy an inwardness of coins. Price for one coin is €4. The drinks that will be served are standing in the table below. 3. 2. 7 marketin g We arranged a sponsorship deal with the knucklebones & Jones, which is a clothes store in the Netherlands.When we promote the brand on the Olympic Games, they give us a discount on the cost legal injury of 40% for the t- dresss and the caps. For the typical Dutch goodie bag, we include an orange flute, information paper about the Olympics, orange balloons, a cookie (gevuldekoek). ? Orange shirts ? Orange caps ? Typical Dutch goodie bag ? Water pistols ? Sunglasses 3. 2. 8 Packages Red package (€65) • Only an entrance ticket for one day at the festival OR two days at the festival (then it will be €100). • When they book their tickets within the first 8000 tickets which are sold, the expense will be €60 for one day. White package (€175) • Entrance ticket for one day at the festival (€65) Included a regaining flight with Ryan-Air, when it is a flight within Europe. otherwise they get a discount of 30% (€100) Blue package (€235) • Entrance ticket for one day at the festival (€65) • Included a outcome flight with Ryan-Air, when it is a flight within Europe. other than they get a discount of 30% (€100) • virtuoso overnight stay at the Orange bivouac (€60) Orange package (€585) • Entrance ticket for two days at the festival (€65) • Included a slip away flight with Ryan-Air, when it is a flight within Europe. Otherwise they get a discount of 30% (€100) • Overnight stay at the Orange camp out (€400 for 7 nights) • Included breakfast for all days (€20) 4. Human imagings 4. 1 StrategyThe valet de chambre resources within the company is a wholesome- nonionised department that tries to motivate its workers as the first aim. As the company organizes events, the human resources is responsible from hiring new eployees, human resources planning, job screenings, employee choices, education and improvement, perf ormance evaluation, working relations, level-headed and galosh, employee and employer relations and so on. The department tries to motivate its employees and tries to increase productivity. It is tried to get maximum benefit from the employees’ skills, knowledge and capabilities to reach the efficiency and then effectiveness. The department tries to have the employees motivated and satisfied from their work both financially and psychologically.The tint of work is tried to be increased so that the motivation and the bumptiousness to work should be stable. For all these, some orientations and trainings are organized for the employees to follow new trends and developments and keep them on tie. And when it comes to concept, it can be said that it is the Dutch flag and each color stands for something else. Red is Olympic fire, international, Olympic Games 2028 and white stands for wind, new ideas, innovative and blue represents water, life and survive. And orange represents t he Dutch feeling and can be seen as a frame of the flag. At this point, it can be said that the department is very innovative and come up with new ideas with the help of following trends and developments within the industry.It is tried to rent only Dutch people and people who can â€Å"see the world through Dutch eyes”. In addition, it is necessitate every employee and volunteer to speak also fluid position so that they can introduce the Netherlands s come up up to people or customers from all around the world. When it comes to orientations, the aim of Olympic Games 2028 is tried to be imposed to the employees and to promote the Netherlands will be reached with the help of them. 4. 2 Outsourcing away from volunteers, the company will outsource the employees for earnest and practiced departments. The reason is that these departments need more skills and render more heavy and prominent work which cannot be considered as â€Å"easy” as other departments like F& ;B.For cleaning and maintenance, the company will have volunteers. For the F&B part, the company will have two chefs to cook on tall ships. However, it is still needed to have volunteers to serve food and beverages. In addition, the supervisors will not be volunteers; the company will hire and pay for them since they need to have some circumstantial skills to manage the volunteers and subordinates. Selection Recruitment and selection for the departments are going to be done with by the human resource department. The company will outsource the catering company and protective covering measures. Supervisors for food and beverage will be paid employees. And the rest will be volunteers for the event.At this point, it can be said that all the employees should have at least some specific aspects as follows: ? Between 21 and 35 age old ? unstable Dutch and English ? Eager to work ? intimately intercourse skills ? Experience of work Training When it comes to training, it can be s aid that the employees will be happy before the event by the human Resource department with the help of the managers. The trainings will take place one week before the event. They will be informed about all details of the event so that so that all the things will go smoothly. Accommodation and Motivation There are some benefits for employees who will work in the event. They will have the chance to know each other and have an unforgettable experience.The housing will not be provided for employees however the employees can have the breakfast as a breakfast buffet with the others and they will have the lunch and dinner in the area. The department will give them tickets to get the food and beverages. 4. 3 Volunteers instead of hiring employees, having volunteers is the best option for the event so that the company can decrease its costs. The volunteers can be fix with the help of an advertisement on the website of the event. The people can send their CVs directly from there. At this point, it can be said that all the volunteers should have at least some specific aspects as follows: ? Between 21 and 35 years old ? Fluent Dutch and English ? Eager to work Good conference skills Selection This time, the Human Resource department will do the selection according to the criteria. They will make interviews with the people who applied to be a volunteer in the event and then the selection will be made. Training Trainings will be implemented for volunteers one week before the event. However, the volunteers who will work for B2B event will need more time for training as it is more important. The HR department will manage the trainings with the help of facility manager. They will have the trainings for the subjects like hospitality, converse, bar skills and waiter-waitress skills. Accommodation and MotivationThe volunteers will stay at the Camp Sites which will be provided by the event company. The Camp Sites will be close to the event area and by doing this; the transpo rtation expenses will be avoided. In addition, the volunteers will have the breakfast in the camp sites as a breakfast buffet and they will have the lunch and dinner in the area. The department will give them tickets to get the food and beverages. There are of course some benefits for volunteers to work in this event. First of all it is an unforgettable experience for volunteers which will bring self-enjoyment. In addition, it is a good opportunity for them to put their suck in as a â€Å"volunteer experience”. 5.Sponsoring Eventastic will approach different kind of sponsors. For the sponsors it is necessary to connect to our concept: the Dutch flag. The potential sponsors are divided in Business to Business and Business to Consumer. 5. 1 Business to Business For business to business we would like to have Philips as a sponsor. Philips is already a known company, but at this event Philips can highlight another side of the company. The Olympic games try to be a sustainable as possible; Philips has also a strong focus on sustainability. Being the sponsor of this event, Philips can promote that they are sustainable. Also they get a stand at the exhibition.The event will get in return that Philips can arrange the light and sound equipment that is needed. other potential sponsor for B2B is AVIAREPS tourism. This is a company that takes billing of destination marketing for the Netherlands. This company can help us with the marketing, by promoting the festival on their website. In return they will get free forwarding and they can get a stand at the exhibition. 5. 2 Business to Consumer A potential sponsor for the festival will be wireless 538. This is a very famous radio station in the Netherlands, who are very popular with people at different ages. Radio538 can sponsor the festival to arrange the music in the blue area.They will get in return a very wide packaging and that may increase the amount of listeners. Also their brand is written on the back of the shirt of the employees. Another potential sponsor is Beach club Vroeger. This is a famous beach club in the Netherlands. They can arrange the beach chairs, couches, sand etcetera for our lounge part in the red area. What they will get in return is free publicity and their brand on the back of the shirt of the employees. 6. merchandising 6. 1 Promotion We will describe the some(prenominal)(prenominal) tools we are going to use to attract as many B2C and B2B customers we need to make this event a huge success. Through some(prenominal) canals the promotion will be made. In the table below you can find them: Promotion |Canal | |Visual B2C | luxuriously flyer balloons with advertisements in all provinces | | net income B2C |Website (B2B and B2C) | | | cheep | | |Facebook | | |Hyves | |Visual B2C |A flashmop in Amsterdam, The Hague, Eindhoven, Utrecht and Nijmegen | | |(big cities). | |TV commercial message B2C On the Dutch television | |Radio commcercial B2C |Radio 538, SlamFM | |Invitations B2B |Personal invitation | |Application for B2B and B2C |Smartphone download | |Visual B2C |Advertisements on bus and train stations | B2B invitation package To attract the B2B visitors, we created an unique and exclusive B2B invitation package. We would be able to reach our overall goal: â€Å"Positioning the Netherlands in the UK during the Olympic Games in London 2012 as a nation that produces high quality sport products and services”, by making a good developed B2B program, modify networking and get introduced with the Netherlands. Thousands of worldwide fans will be care all medal celebrating ceremonies.To make the invitation package more own(prenominal), we will invite them through a special designed goodie bag, which will be send to them. The slogan on the goodie bag shall be â€Å"see the world through Dutch eyes”. In this way they will be more curious about our program. This invitation package includes a personal invitation letter (name will be hand written), pen and paper and an lotion introduction as swell up as an application coupon in order to sign up. Students from a Dutch University will develop these app as a case for school. The following information will be involved: • Program, with time schedule • Maps • Tickets • Food and Beverage information • Accommodation • Infrastructure Transport • Facts about the Olympic Games • Facts about Dutch venues When the recipient does not have a smart phone, he or she can log in on the website with his/her personal code and the kindred information can be found. To make a good marketing plan, several subjects you have to consider that have to be included: • Competitors analysis • Product description • Market partition • Pricing system • Promotional plan 6. 2 Competitors analysis Eventastic has two different kind of competitors. First of all the competitors for the company as an event o rganizer and the countries who are participating in the selection for macrocosm a host country.The organization competitors: • ISS Events • Eventure • Octopus • Eventurious Competitors of the Netherlands of world a host country: • Australia. Melbourne is considering a bid for either the 2024 or 2028 Summer Olympics. • Canada vs. United States. • Kenya These three mentioned above are potential host countries for the Olympic Games in 2028. 6. 3 Product description B2C The focus is on what is important within the Dutch culture. The B2C concept is focusing on celebrating the achievements together, where different nationalities will be involved. The most important Dutch elements will be showed to the guests: the three colors of our flag (red, white, blue).Red also stands for the sunset, white for the beach we have in the Netherlands and blue for the northern Sea. Thereby, the color orange, the famous Dutch artists and DJs, typical Dutch snacks and the famous festival experience. Connecting to our slogan: see the world through Dutch eyes, we let the visitors see how the Netherlands celebrate celebrations. People who are attending this event have different kinds of involve and that is why we organize areas with different themes all at the same location. The guests are able to be involved at every area with just being in one. On the festival areas there will be screens, where they can see how the party is going on the other area. Thereby, people can tweet, so they will be attached with each other. B2BIt is important to promote Holland as a country that has a lot to offer, so connecting with each other is very important. The business to business concept is center on giving the entrepreneurs a chance to network, at one place, with people from all over the world. The Netherlands will be promoted worldwide, due to increase the Netherlands profile to a large amount of business audience. 6. 4 Marketing segmentation B2C It is important to know your audience, if you have to organize an event on a plateful like the Olympics. Sport fans from all over the world is our audience for the B2C concept. We took a closer look at the customers, to discover if our concept meets the wishes and of necessity of our target group. So we selected some criteria to segment the audience.The research, to get to know how we can involve their needs into our concept, is ground on several segment criteria and the Euro Social ardour. We divided the segment criteria into three groups: • Demographic • Psychographic • Behavior To get a more specific point of view, we divided these criteria into subgroups. Because we have two different kind of events, there will be two different kind of target groups. The Business to Consumer (B2C) target group will be depict below. Demographic criteria The visitors who come to the Olympic Games are sport fans. These fans can consist of adults or young people. season The young pe ople, who are attending the Olympic Games, have the age between 16 and 25 years old.This generation, the young people who are born between 1977 and 1994, is called propagation Y. The adults have the age between 25 and 35 years old. Social class There is a high differentiation between the type of sport fans. This group consists of the lower, middle and higher class. The middle class group is the biggest one of sport fans and they sine qua non to spend notes to go to an event, so that is the group we are focusing on. This group is also called as â€Å"Dink”. They are younger couples of 25 years and older and have a double income and no kids. Psychographic criteria Personality Our target group are acquainted(predicate) with computers and internet and easily spends money.They have less time for leisure, so they buy things online (do their banking online and works at spot also in the weekend). They are quite egocentric, they life in a do it yourself culture. Furthermore, they are digitally oriented. They ever sine qua non to have internet, wherever they are. Finally, they knows and feels scarcely which brand is the right brand for them. â€Å"Gen Y is pursuit more, after than just friendships. They want community to be understood, accepted, respected and included” (the Australian leadership foundation). They distort to make realize what their peers expect of them and their self respect often rests on how well regarded they are in their group. They are very loyal to their friends (Kotler, 2009) LifestyleFor this target group, it is important to follow up on trends. Generation Y is an attractive group for marketers, because they always want the newest of the newest. round interests are that they like to spend their spare time the most on: going to a party (74%), listening to the radio (74%) and going to a celluloid (72%). They are also interested in sports and healthy food. Behavior pulmonary tuberculosis Generation Y is not raised in a tim e of financial crisis. The younger people do not have financial responsibilities: their parents, the baby boomers, have a high income and they are raised in a time of using credit cards and loans. That is why their inlet behavior is high.Because of the fast proficient developments, there is a high change of products. Generation Y always want to have the newest things, so they change their products very fast. They are will to invest a lot of money to get involved into a legitimate group. Brand loyalty When it comes down to brands, they are not very brand loyal. Because they want to follow the trends, so they want to buy the trends which is trendy in a certain moment. Sometimes they want to wear a specific brand, because then they have the feeling they lead to a kind of group. Marketing segmentation B2B An event like the Olympics has an enormous scale with people, so it is important to know the audience. Our audience comes from all over the world.We selected some criteria, to make our audience more specific for out B2B concept. We took a closer look at the business people, to discover if our concept meets the need and wishes of the target group. In this way, we know how we can involve their needs into our concept. It is based on several segment criteria and the Euro Social Style: •Demographic •Psychographic •Behavior Demographic criteria The target group of our B2B concept consists of business people. These are the bumble Boomers and Generation X. Age Generation X have an age between 35 and 46 years old, they are born between 1965 and 1976. The Baby Boomers have an age between 47 and 65 years old and are born between 1946 and 1964 Social classThe Baby Boomers are in all kind of different classes, but we will be more focused on the prosperous and better educated segments. During a lot of years they have a lot of nicknames, such as yuppies, yummies, dinkys, DEWKs and sloppies (Kotler, 2009). The Baby Boomers belong to the benefit or higher social classes, because of their parents. They had tolerable money and a high education, so they could send their children to school. This also applies for Generation X. Psychographic criteria Personality The personality of the Baby Boomers in general exists of that they are independent, active, ambitious and career oriented. They always want to be informed about the news and they are interested in classical music, health care and travelling.On the other hand we have Generation X, who want to remain traditional families and want availability for their children. They created a more cautious economic consciousness, because they grew up in an economical crisis. They want to be informed about the regional news and are more aware of products monetary values. Their interests are music, movies, travelling and raising their kids. Lifestyle Every day, the Baby Boomers are watching television for 2 or 3 hours, of whom 61% is interested in Dutch television (NL 1). 84% of the Baby Boomers us es internet. To compare expenditures, they make use of advertisements or the internet. Because they have sufficiency money, they can make life comfortable for themselves. They go more than once a year on a holiday.Generation X is more busy with see family and friends, shopping and going to a movie. As well as the Baby Boomers, they compare prices on the internet and watch television for 2 or 3 hours every day, but they have more interest in RTL4. The biggest difference between these two, is the interests and income. Behavior Consumption The most Baby Boomers are doing their purchases at the Dutch store Albert Heijn. Is there is a discount at another shop, like Aldi, C1000 or Lidl, they will go to that store. Most of their money is spend on hot meals, going out for dinner, computers and holidays. Generation X does the same thing with their purchases and their spending pattern. Brand loyaltyTo buy well-known brands gives both of the generations a certain status. They stick to a bra nd, because they are used to it and know exactly what they deliver. 6. 5 Pricing strategy B2C It is important that there is a good price for the customers, because they have to buy the ticket. That is why Eventastic uses buyers perception of value as the key to set. First we analyze the customers needs and value perception. A price is set to suffer the customers perceived value, based upon the needs and value perception. Visitors want some experience during the event, so they want value for their price. If it is worth it, they are willing to pay a high price.So quantity and quality have to be equal. [pic] Figure 6. 1: pricing strategy To attain more specific objectives, for example to attract as much as B2C guests as possible, Eventastic uses this price strategy. If there will come more people to the festival, the more the Orange feeling is presented. B2B As been mentioned above, it is important to create a good price for the customers. Therefore, you have to understand the value of a product or service completely. First you have to analyze the customers needs and value perception. So with this, the prices will match with the customers perceived value. The target group of our B2B concept is hotel chains that people can make business. he target group for B2B is hotels chains that people can make business. To attain more specific objectives, we uses this price strategy to attain more specific objectives (see picture above). 6. 6 Promotional plan Advertising • Sport magazines • Internet • Flyers • Brochures • Newspapers • Advertisement published on busses, in London and in the Netherlands • Broadcast advertising Media Relations race • Press releases through the internet Promotional activities • Sponsorships Merchandising • Orange shirts • Orange caps • Typical Dutch goodie bag • Water pistols 7. Risk analysis The B2B event takes place at two different locations the Tall ships and the Holland Business Promotion house.The B2C event takes place at the festival area in Greenwich at the orange festival mall. There are a couple of risks that Eventastic needs to be aware of amongst others financial risks, legal risks and technological risks. A general risk is the Weather. London is well known for the fact that it rains very often also during the summer. In the HBPH and within the Tall-ships it is not necessary to view this risk because it is inside. For the outside area between the ships and the die hard deck on the tall ships pavilions and umbrellas are available. During the B2C festival ponchos can be bought. Furthermore is first aid equipment at all locations available and for the security a professional Security company is hired.Financial risks Bad occupation, accidents, restoration etc are part of the financial risks Eventastic needs to be aware of. To minimize these risks €75. 000 for insurances and for €45. 000 for un evaluate costs are calculat ed. Furthermore we try to sell as many tickets as possible before hand. Because of this you get earliest money in and can react on less bookings by surmount the number of employees, food and beverage etc. To increase the number of early bookings until one week before the event customers get a small discount of 5€. juristic risks To react on legal risks Insurances regarding employees and guests and possible risks like fire are available.Additionally Licenses and legal compliances are organized by specialist â€Å"orange connection”. technological risks To minimize the technological risks Technological assistants are available at each location. If a computer or other technological equipment is broken that cannot be intractable by the technological assistants Evantastic is in communication with external organization: if technical equipment does not work a company that delivers new equipment is reachable 1 7. 1 Crowd management Communication To manage a crowd in the r ight way is perfectly necessary that the communication is done in the best way that is possible. To do this each employee as well as volunteers will be informed about fire escapes etc before the events start.This will be done during a guard briefing before the events. The communication â€Å"between staff” needs to be good during the whole event. Because of this employees are connected with headsets during the whole events to stock warrant a good communication. Another communication aspect is the communication between guests and employees. By using doorstep points the communication to inform and guide the customers is optimized. If something happens all people will directly and clear informed by using PA system about what happens and what to do in a calm way. All jot exits have visible signs that are not just on walls but also at the exhibition stands, bars, snack bars etc.These signs are according to the target group available in Dutch and English Festival area A specifi c communication part of the crowd management are the brochures at the festival area which are available at the entrance and at the F&B areas. They give information about the program as well as an area plan including emergency exits. program line the engrossment To rule the compactness it is necessary to know how many people can be at same spot at the same time. By doing this a maximum legal density is at about 70%. 100% should be if 2,4 people are on one square meter. Holland Business Promotion House Just during the opening the density in the HBPH is higher.A maximum of 1920 guests are at the same time at the exhibition area. There is one bigger entrance that is also used as an exit and two emergency exits. All three exits are in different direction so that it would be easy to leave the building (Appendix II). The HBPH has about 2. 000sqm. Exclusive about 650m? stage and exhibition stand there are 1. 350m? left that need to care a maximum of 1. 920 people. The security sta ndard is a maximum of 70% density for events. Regarding to the mentioned figures during the opening the density would be 59% so under the security standard. 1. 920 people / 1. 350m? = 59% density Tall-Ships The Tall-ships have a capacity of 120 guests.To guarantee safety and a good atmosphere the capacity of each ship is reduced to 80 guests on one ship at the same time. Through security control and good communication between the employees at the entrance of the Tall-ships not all guests will enter the ships at the same time. That is why there will be no bottleneck at the entrance. Festival area To reduce the pressure of the crowed the tickets can be bought and mug in advance though website. The festival area in Greenwich at the orange festival plaza has a size of 25. 000 sqm. There from are close to 5. 000 sqm for stages, shops, sanitay facilities etc. With a maximum number of expected guest of 10. 000 visitors a day the density should be 70% on 17. 000 sqm. Due to the fact that there are about 20. 00 sqm left the maximum density is definitely lower than 70%. But still there are some bottlenecks for example the entrance area. As it is visualized below the entrance and exit part is not the same so that there is no movement in two direction. whence are the merchandise stands good visible from the entrance but not too close to the entrance. By doing this people do not block the entrance area and the merchandise is still close enough to the entrance. Figure 7. 1: entrance area fool safety standards Eventastic does furthermore apply some safety standards like good visible signs with security exists, first aid, extinguisher etc that are of course also available. Tall-shipsAdditionally to the safety standards that are at all three locations the same there are life jackets available on the tall ships. Festival area At the festival area a Security check for weapons , fire work, glass etc. is done by a professional security company. Signs inform guests about reason s for the security check and about the way of doing it are absolved from 20 to 25 meter before the entrance. There is a No glass policy to reduce the risk of injury because of glass on the ground etc. Moreover crowd control thru security and fences are down to ensure the safety of all guests and employees. 8. Financial 8. 1 Financial part for the business to business event Descrption of be | be | region | |Marketing |90. 500,00 € |17% | |Adverts |60. 000,00 € | | |Publicity Costs |20. 000,00 € | | | muniment Prints |1. 000,00 € | | |Websites |2. 00,00 € | | |Invitations |6. 000,00 € | | |Signage |1. 500,00 € | | | | | | |Decoration |25. 000,00 € |5% | | | | | |Rental Costs |37. 00,00 € |7% | |Technical Equipment |20. 000 € | | |Stands for Exhibition |2. 400 € | | | | | | |Shows |50. 000,00 € |9% | |3D Projection Opening |40. 000,00 € | | |Firework |10. 00,00 € | | | | | | |Staff Costs |16. 350,00 à ¢â€šÂ¬ |3% | | | | | |Food and Beverage |216. 750,00 € |41% | |Lunch/Dinner on tall ships |152. 000,00 € | | |Networking closing party |60. 000,00 € | | |F&B for volunteers |4. 00 € | | |Drinks for Exhibition Hall |750 € | | | | | | |Transportation Costs |33. 000,00 € |6% | |Trasnportation of goods |30. 000 € | | |Transportation for volunteers |3. 000 € | | | | | | |Unexpected Costs |20. 00,00 € |3% | | | | | |Licenses etc |20. 000,00 € |3% | |\r\n'