Viva

BBM 104/05 PRINCIPLES OF MARKETING Semester 2, 2012 nurture-marked Assignment 2 Name : Chai Kiang Huey schoolchild I.D.: 082110002 Class enroll: 82MRK1 Contact No: 016-885 7466 Email: huey_ssss@hotmail.com ckh1_KC@student.wou.edu.my Tutor Name: Mr William Anak Keling perfect Pages: 10 pages includes this page cover interview 1(20 marks) Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) established in 1993, is a joint venture come with between Malaysian and Nipponese partner. Perusahaan Otomobil Kedua Sdn Bhds main business is produced respective(a) models of Perodua cars which is naughtyly affordable to customers. political machine is a crucial ecstasy nowadays. The Perodua Viva is introduced in may 2007. Although the car is small, but it is a much more meliorate version than Perodua Kancil and Perodua Kelisa. It comes with juvenile, sporty digit and comfortable interior. The Perodua Viva plowshare the Myvis sp ace-efficient interior locomotiveering, which the car facial gesture spacious. The Perodua marketers aim to change the consumers purview of VIVA from small to compact, chinchy to affordable, and inferior quality to racy quality. Therefore, the Perodua Viva do not have the budget tactual sensation like the Perodua Kancil.

The Perodua VIVAs engine is much more enhanced and modern than Kancil. Perodua VIVA introduced to the market in four trim levels 660cc, 850cc, 1000cc and 1000cc premium. 660cc is created for cost-saving reason, comes with example grade accessories, 850cc and 1000cc comes with modal(a) gra de accessories, while 1000cc premium comes w! ith high grade accessories, with ABS and double SRS airbags. Perodua VIVA grouped the consumers based on demographic bases, i.e. income level, occupation, and family lifecycle. The bottom customer group of VIVA is generally lied on the lower class, where their living standard notwithstanding above poverty, and working class, where they depend heavily on their wages. Perodua launches Perodua Viva, which is the...If you pauperism to get a full essay, order it on our website: OrderCustomPaper.com

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