Mahindra Duro Dz

Indian Institute of Management, Tiruchirappalli Post launch analysis of Mahindra Duro DZ Submitted by Rahul Dumawat (1101083) take care: 23rd August 2012 Contents Mahindra & international antiophthalmic factorere; Mahindra (M&M) Group2 Mahindras Automotive Business2 Mahindra Two Wheelers Ltd.3 Situational Analysis4 Problems with Duro, the flagship brand of Mahindra Two-wheelers Ltd6 Mahindra Duro DZ divulge Vision6 Mahindra Duro DZ - Innovation Fit7 Newly added features of Mahindra Duro DZ over existent Mahindra Duro7 Mahindra Duro DZ: SWOT Analysis8 reaping Implications for Mahindra Duro DZ8 Promotional Campaigns for Mahindra Duro DZ9 Customer Reviews10 check out Findings10 appendage I: Questionnaire for DZ Owners12 Appendix II: Questionnaire for potential customers14 Appendix III: Customers Voice16 Mahindra & Mahindra (M&M) Group Founded in 1945 as a steel trading company; Mahindra entered automotive manufacturing in 1947 to bring the iconic Willys Jeep onto Indian roads.  They have outright diversified into many an(prenominal) new worryes in order to digest the demands of their ever ontogeny huge customer base, both interior(prenominal) and international.

  Mahindra follows a unique business model of creating empowered companies that screw the best of entrepreneurial emancipation and separate-wide synergies.  This principle has led Mahindras growth into a US $15.4 billion multinational group with more than 144,000 employees in over 100 countries across the globe. Mahindras present day operations span across 18 key indus tries that form the installation of every m! odern saving: aerospace, aftermarket, agribusiness, automotive, components, construction equipment, consulting services, defense, energy, farm equipment, finance and insurance, industrial equipment, information technology, unfilled and hospitality, logistics, real estate, retail, and two wheelers.  Mahindras federated structure allows for each one business to chart its future and at the same measure leverage...If you want to position a full essay, order it on our website: OrderCustomPaper.com

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