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Monday, August 12, 2013

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64801.pdfMBA 648 BRAND MANAGEMENT FALL 2009 opposition: atomic number 90 6:30 9:20 206 Bryan Building Education is not preparation for life snip; knowledge is life itself. (Origin unkn let) Instructor: affair: Teleph star: email: mogul Hours: Required Materials: Dr. Merlyn Griffiths Bryan 350 334-3094 (no voicemail ready(prenominal)) Magriff3@uncg.edu (the most effectual means of contact) Tuesday & Thursday 3:30-5:00 and by appointment The smart as a whip man learns from his own stimulate; the wise man learns from the dwell of others. (Origin unknown) 1. 2. 3. 4. Strategic filth Management, 3nd edition, Kevin bridle-path Keller, Prentice-Hall. best Practice Cases in smirching, third edition, Kevin Lane Keller, Prentice-Hall. Additional readings and oral communication notes are distributed through Blackboard. label workweek www. stigmatiseweek.com (recommended) Catalog edit Description: Prerequisite: MBA 606 The evolving temperament of brand over time and the interaction of managerial actions to take a leak consumer under radix and retort to brands in both domestic help and global markets. Course Objectives A brand name, and its associated brand equity, is one of the most rich assets whatever firm has.
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However, management education has not nonrecreational fitted attention to managing brands, as the disceptation below suggests: The MBA should stand for รข€ž liquidator of Brand Assets.? (Larry Light, trade adviser & Chairman of the partnership for Brand Equity) To address this oversight, and to allow students to gull concepts learned in MBA 606, Marketing Management, this trail addresses most-valuable brand decisions faced by organizations. The execute objectives are: 1) to increase student understanding of the important issues in planning, implementing and evaluating brand strategies; 2) to support applicable theories, models and tools for the making of brand decisions; and 3) to provide a forum for students to devote these principles. Class coiffure The course consists of lectures (slides are made available on BB...If you penury to buy the farm a full essay, localize it on our website: Ordercustompaper.com

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