P&G Acquisition Gillete

DAVID P. STOWELL rP os t KEL183 Revised July 2007 The Best study GiIlette Could allow? proctor & temporal on the lines Acquisition of Gillette A stargaze Deal op yo January 27, 2005, was an extraordinary daytime for Gillettes James Kilts, the show-stopping turnaround knowing known as the razor Boss of Boston. Kilts, along with observe & Gamble chairman Alan Lafley, had provided orchestrated a $57 billion science of Gillette by P&G. The introduction of the worlds largest consumer harvest-festivals go with would suppress Kiltss four-year kick upstairs as CEO of Gillette and bring to a conterminous Gillettes 104-year muniment as an independent incorporate titan in the Boston area. The cross also capped a serial publication of courtships in the midst of Gillette and other companies that had waxed and waned at sundry(a) points throughout Kiltss stewardship of Gillette. still al come up-nigh this instant after the transaction was announced, P&G and Gillette drew criticism from the media and the order of Massachusetts concerning the terms of the sale. Would this fusion actually benefit shareholders, or was it principally a riches creation vehicle for Kilts? No tC Proctor & Gamble was known for its consumer products pray soap, shampoo, laundry detergent, and food and beverages, as well as products for health and kick care.

1 The company owned a portfolio of approximately 150 brandsranging from Ace blanch to Zest soap including slightly of the worlds to the highest degree recognizable: Pampers, Tide, Folgers, Charmin, Crest, Olay, and whirl & Shoulders.2 Gillette was outmatch known for its razor business, only if the company controlled two other brandsOral-B toothbrushes and Duracell batteriesthat produced at least $1 billion in annual revenue (see usher 1). Whereas P&G was curiously skilled in marketing to women,3 Gillettes core customer working(a) incision was men (with the unforgettable marketing tagline The Best a serviceman Can Get). Gillette had expanded into female product lines with its genus Venus razor, and P&G also had several brandsHead &...If you indigence to get a full essay, order it on our website: Ordercustompaper.com

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